“Even more pressing than those pre-existing images are the images they have through the news media, and through political discourse which in relation to prisons is a very regressive one based on a binary of good and evil, them and us, right and wrong. Typically they will have the image of the mug shots of offenders in their minds. So yes, those are clearly things that I have to be aware of and which do exist in the minds of people who would be looking at my work: the audiences of my exhibitions or the readers of my books or people who look at my work in magazines or online. I am totally aware that that’s the case but in a sense that’s part of the challenge and finding a visual strategy which uses imagery in a way that is unexpected and in some way is original and engaging.”